Senior Manager, Digital Marketing & Channel

As a key member of Spire's Growth Marketing and Go-To-Market leadership team, the Senior Director, Digital Marketing & Channels will play a critical role in strengthening and expanding Spire's market position across global Commercial and Government segments. This is a hands-on leadership role for a senior digital marketer who combines strategic direction with operational execution. You will set the digital vision, build scalable programs, and personally lead high-impact initiatives across Spire's digital ecosystem. You lead by doing, raising the bar through expertise, speed, and measurable business impact. You will own Spire's digital and channel engine end to end, including paid and owned channels, inbound demand generation, website performance, conversion paths, and digital contribution to pipeline. You will directly lead the Social Media & Content Marketing Manager, Video Producer, and Website Lead, ensuring strong alignment across brand, audience engagement, performance marketing, and conversion optimization. This role is central to executing Spire's Growth Marketing, Market Activation, Brand, Digital Strategy, and Sales Operations priorities in close partnership with Sales and cross-functional stakeholders. You will ensure digital programs are aligned to company strategy, pipeline goals, and regional go-to-market priorities. Key responsibilities • Digital Strategy and Channel Leadership: Own the global digital channel strategy across Commercial and Government audiences. Design, execute, and continuously optimize multi-channel programs that engage target buyers and drive awareness, demand capture, conversion, and pipeline growth. This includes: • GEO, SEO and SEM • Paid search and display • Programmatic and retargeting • Social media and digital distribution • Email marketing and nurture programs • Persona-based digital journeys aligned to enterprise and public-sector buying cycles • Hands-On Digital Execution: Act as a player-coach w